How do I connect Sprout data to Tableau?

You can connect your Sprout post, profile and tag data to Tableau with Sprout’s Tableau Connector.

Note: You can’t connect message data or any Sprout data that isn’t included in the Sprout API (Ad Account, Competitor, Listening, Publishing or owned demographic data).

Prerequisites

• Sprout API access (only account owners can access the API key)
• A Tableau account
• Premium Analytics

How-to

You’ll need to use your Sprout API token to set up the Tableau Connector. To find your key:

1. Navigate to Settings > API Tokens.
2. Click Copy on your desired API token.
   

To connect your Sprout account to Tableau:

1. Log in to your Tableau account.
2. Navigate to Data > New Data Source > Web Data Connector.
   
3. Enter the URL https://api.sproutsocial.com/tableau.
4. Paste your Sprout API token.
5. Click Connect.
   

Your Sprout data will appear in Tableau.

You can now begin building Tableau dashboards that incorporate your Sprout data.