How do I connect Sprout data to Tableau?

You can connect your Sprout post, profile and tag data to Tableau with Sprout’s Tableau Connector.

Note: You can’t connect message data or any Sprout data that isn’t included in the Sprout API (Ad Account, Competitor, Listening, Publishing or owned demographic data).

Prerequisites

  • Sprout API access (only account owners can access the API key)
  • A Tableau account
  • Premium Analytics

How-to

You’ll need to use your Sprout API token to set up the Tableau Connector. To find your key:

  1. Navigate to Settings > API Tokens.
  2. Click Copy on your desired API token.
    api-token.png

To connect your Sprout account to Tableau:

  1. Log in to your Tableau account.
  2. Navigate to Data > New Data Source > Web Data Connector.
    web-data-connector.png
  3. Enter the URL https://api.sproutsocial.com/tableau.
  4. Paste your Sprout API token.
  5. Click Connect.
    connect-tableau-data.gif

Your Sprout data will appear in Tableau.

tableau-sprout-data.png

You can now begin building Tableau dashboards that incorporate your Sprout data.

tableau-custom-viz.gif

 

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