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Instagram Business Profiles


What is an Instagram Business Profile and why should I convert my profile to one?

In June of 2016, Instagram introduced Business Profiles to to help companies better understand their followers and grow their businesses. Converting to a Business Profile on Instagram allows you to include additional profile information - like a phone number, email address and a physical address - making it easier for your customers to connect to your business.

Adding the Instagram Business Profile add-on within Sprout has several benefits as well. Not only does it enable Instagram Publishing through the Sprout web app, but it also unlocks new metrics from Sprout’s reporting suite including impressions, reach and video views with more to follow. Visit here for information from about which features will change on Instagram when you convert.

How do I convert my profile to an Instagram Business Profile?

Converting to an Instagram Business Profile is free and easy. Detailed instructions for converting your profile can be found here. Once you’ve converted your profile to a Business Profile, follow the steps below to add the profile to Sprout Social.

Once it’s converted, how do I add my Instagram Business Profile to Sprout?

Most importantly, you’ll need to add the Business Profile add-on to Sprout using the following steps:

  1. After successfully converting to a Business Profile, log in to Sprout Social and click the Screen_Shot_2018-01-31_at_10.07.21_AM.png icon in the upper-right corner to connect a profile (Note: You must have the Manage Profiles & Permissions privilege to add a profile.) Ensure you have admin access to the Facebook Page associated with the Instagram Business Profile. This is required from Facebook to authorize the Instagram Business Profile.
  2. Under the Instagram tab, click the Add Instagram Business Add-On button.
  3. After being transferred to Facebook, allow Facebook to connect your profile by clicking OK. You will be taken back to Sprout, where you can select the Business Profile(s) to connect. 
  4. Once connected, open Compose and select an Instagram Business Profile from the dropdown menu. The Choose Publisher clock (Screen_Shot_2018-02-28_at_9.12.52_AM.png) icon will be grayed out, meaning that choosing a publisher is not required. You can choose to publish through the previous mobile workflow by clicking that icon and choosing a publisher.


Additional Questions

Q: Which features will be available with Instagram Publishing?
A: For now publishing is limited to single-image posts. Optional captions to the single image post can include @mentions and hashtags. Multi-image posts, videos, and Stories cannot be directly published but can still be scheduled with the mobile workflow. Adding a location is not available in this release.

Q: Will my previously scheduled posts now publish automatically?
A: No. Any previously scheduled messages will still require posting through the mobile workflow, but any new, single-image posts will not require a dedicated mobile publisher.

Q: Can I publish Instagram posts from Sprout's mobile app?
A: No, the ability to publish directly will initially be available for desktop only.

Q: Will Instagram ever allow publishing from non-business profiles?
A: We're not sure, but there are no immediate plans.

Q: Will I be required to add the Business Profile in multiple groups?
A: Yes. Instagram Business Profiles must be added to each group that requires access.

Q: I followed all of the steps perfectly, but my Instagram posts still aren’t posting.
A: Please check the Facebook settings of the page connected to your Instagram Business Profile. If the audience isn’t set to Public, the post will fail the same way a Facebook post will. You will need to remove Sprout from Facebook Settings and then reconnect the Instagram Business Profile add-on with the audience set to Public.

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