The Tweets that Lift by Sprout Social promotes will become ads and appear with the small "promoted" badge — just like all other Promoted Tweets.
But the creation of these is automated. You simply promote your brand as you normally do — Tweeting updates, links, and media that you want your target audience to see. Lift does the rest.
When Lift is enabled, each day, up to your first ten Tweets (that pass Twitter's quality filter) will be put into a Promoted Tweets campaign that targets your selected audience. Not every Tweet that is added to your Promoted Tweet campaign will serve an impression, and the extent each Tweet is promoted may vary based on that Tweet’s performance.
Your Retweets, Quote Tweets, or replies will not be promoted. Lift will also run a Promoted Account campaign which will attract new followers.
On average, accounts will reach 30,000 additional people and add 30 followers each month. Performance may vary based on factors including your account type, your targeting selection, and the type and frequency of your Tweets.
- Lift Followers Gained
- Lift Impressions
- Lift Engagements
Furthermore, for Impressions and Engagements, you will be able to discern between the number generated organically, and the number driven by Tweets promoted using Lift.