Creating Topics

 
Topics are queries you build in Sprout Social that constantly gather data relevant to the search terms you enter. Once a Topic is created, it will begin gathering data and continue to do so until it is archived or deleted.
 
This article will help you learn how to create Topics in Sprout.
 

Creating a Topic

From the Listening section, click New Topic either from the left bar under Active Topics or select the New Topic tile in the Listening Home screen.

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You will be brought into the Query Builder.
 
At the top of the Query Builder, you can give your Topic a title and description. This will help you quickly identify it in the Topics lists or from the Listening Home screen.
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Select the network you want to listen to. Our Sprout Listeners product uses Twitter as a source, while Advanced Listening enables multiple sources.  
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Begin constructing your Topic by selecting a query type from the dropdown menu.
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Queries can include multiple keywords or operators. Use the And/Or buttons to widen or narrow your search as necessary.

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You can also use And/Or for new groups. Groups allow you to link multiple sets of logic together for additional control.
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You can apply optional filters to specify post language and posts that contain images or videos. Advanced Twitter Filters can be set for post country, user country, tracked website and more.
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Previewing Your Queries

After constructing a Topic, you may want to verify it is returning relevant results. You can preview your Topic at any time by clicking the Preview button at the top of the page. 

The preview panel will update with a sampling of messages that meet the search parameters.

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The preview panel also shows you the approximate number of matching messages that show up per day, so you can determine if the dataset will be too small or large to provide relevant insights.

If you notice multiple messages showing up with specific keywords, you can double-click on any word in a message to include ( + ) or exclude ( - ) that word in your query.

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Once you’re happy with your query, complete your Topic by clicking Start Listening in the upper-right corner.

Note: The active Topic limit is the maximum number of active Topics you’re allowed to have across your entire account, not per group. If you would like to purchase more active Topics, please contact your Account Manager.

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