Creating Topics

 
Topics are queries built in Sprout Social that constantly gather data relevant to saved search terms. Once a Topic is created, it gathers data and continues to do so until it is archived or deleted.

Creating a Topic

To create a topic:

  1. Click Listening in the Left Bar.
  2. Click New Topic from either the left bar under Archive Topics or click the New Topic tile on the Listening home screen. The Query Builder appears.New_Topic.png
  3. Enter a Topic Title and Topic Description. These help you quickly identify your topics in the Topics list and from the Listening home screen.Topic_Appearance.png
  4. Select the networks you want to listen to. Sprout Listeners only use Twitter as a source, while Advanced Listening enables multiple sources.  Listening_Sources.png
  5. Select a query type from the dropdown menu. Queries can include multiple keywords or operators. Use the And to widen your search or Or to narrow your search as necessary. You can also use And/Or for new groups. Groups link multiple sets of logic together for additional control.

Note: If you include a keyword that might pull in a lot of irrelevant messages, Sprout provides you with a warning to help narrow your query. You can either preview your query to see if you're getting relevant results, or create an inclusion group to avoid pulling in too much noise. 

     6. Apply optional filters to specify the Message Language and posts that contain media.

      7. Set Advanced Twitter Filters for message country, user country, tracked website and near         location.Optional_Filters.png

 

Preview your Query. See the following section for more details.

 

Previewing Your Queries

After constructing a Topic, verify that it's returning relevant results. You can preview your Topic at any time by clicking the Preview button at the top of the page. 

The preview panel updates with a sampling of messages that meet the search parameters.

Preview_Panel.png

The preview panel also shows you the approximate number of matching messages that show up per day, so you can determine if the dataset is be too small or large to provide relevant insights.

If you notice multiple messages showing up with specific keywords, you can double-click on any word in a message to include ( + ) or exclude ( - ) that word in your query.

Quick_Include_Exclude_GIF.gif

Once you’re happy with your query, click Start Listening in the upper-right corner.

Note: The Active Topic limit is the maximum number of Active Topics you can have across your entire account, not per Group. If you would like to purchase more Active Topics, contact your Account Manager.

 

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