Explore Topic Insights

After you create a Topic, it begins gathering data so you can easily observe trends, uncover patterns and gauge emotional response with regards to particular keywords, hashtags, brands or industries.
 
This article will explore features associated with the Sprout Listeners product. 
 
First, select the Topic you'd like to view by clicking on its corresponding tile in the Topic Home screen, or from a list in the left navigation bar.
 
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You can view Topic Insights for any Active or Archived Topic. Archived Topic data will only be available for the time period that the Topic was active. 

Navigating Topic Insights

Just like most of Sprout’s reports, Topic Insights are separated into sections with simple-to-digest information.

At any time, you can click Screen_Shot_2017-11-14_at_8.36.50_AM.png in the upper-right corner of the screen to open a glossary about the various sections and their corresponding metrics to better understand how they’re calculated.

At the bottom of the Right Bar, you'll be able to Edit, Archive or Delete your Topic (if you have Manage profiles & permissions enabled).

Near the upper-right corner, you'll see the currently selected timeframe. You can change the date range by either clicking one of the preset quick selections or by entering custom dates in the corresponding boxes for the start and end of your desired range.

Note: Three days of data is pulled automatically when a Topic first becomes active. Recently created Topics can take roughly 3-5 minutes before any data is shown. 

The Topic Insights screen of the Sprout Listeners product contains three tabs. They are the Performance, Conversation and Demographics tabs.

Performance

Topic Summary

This section gives you insights into message volume statistics, including Potential Reach, Total Engagements and Average Engagements Per Message.

The chart in this section displays volume metrics over time. The table here includes numeric Totals along with period over period Trend percentages.  

Topic_Summary_comp.png

Tip: Try clicking on the chart to view all messages from a particular day.

Engagement

This section displays engagement metrics over time. The chart shows all Engagements broken down by types. Engagements can be broken down to Replies, Shares, Likes or any combination of the three. Other selections include Comparison by Network, Comparison by Type and Total.

The table in this view includes a bar chart that breaks down the data by type including Replies, Shares and Likes. Numeric Totals and period over period Trend percentages are also included.

Engagement_comp.png

Emotional Response

This section helps you identify the percentage of Positive, Neutral or Negative messages associated with your Topic. Click on any of these elements to view associated messages.

Emotional_Response_Topic.png

Conversation

Related Keywords & Hashtags

This section displays the other keywords and hashtags that are frequently mentioned with your Topic. Click on any keyword or hashtag to view the associated messages.

You can also sort keywords and hashtags by clicking All, Positive or Negative at the top of this section.

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Demographics

Device Demographics

This section helps you quickly identify what devices people are using to publish messages relevant to your Topic, first by Web vs. Mobile, and then by iOS vs. Android.

 

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Locations

This interactive map provides a high-level overview of where associated messages are being published. Reference the heat map to identify high-traffic regions, and use the slider to zoom in and out of the map. Clicking on a country will display the messages published there.

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Underneath the map, you'll see the top countries and cities for your query.  
 

Next up, we’ll explore Sprout's Advanced Listening tools and how they empower you to gain even deeper insights

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