Explore Topic Insights
At any time, you can navigate to > About these Insights to open a glossary that goes through each section and their corresponding metrics to better understand how they’re calculated.
In the same menu, you can Edit, Archive or Delete your Topic if you have the Manage profiles & permissions privilege.
In addition to this menu, you also see the selected timeframe. You can change the date range by selecting one of the preset options or by entering custom dates in the corresponding boxes for your desired range.
Note: Three days of data is pulled automatically when a Topic first becomes active. Recently created Topics take roughly 3-5 minutes before showing data.
The Topic Insights screen of the Sprout Listeners product contains three tabs: Performance, Conversation and Demographics.
This section gives you insight into message volume statistics, including Potential Impressions, Total Engagements and Engagements Per Message.
The chart in this section displays volume metrics over time. The table includes numeric Totals along with period over period Trend percentages.
This section displays engagement metrics over time. The chart shows all Engagements broken down by type. Engagements are broken down to Comments, Shares, Likes or any combination of the three.
The table in this view includes a bar chart that breaks down the data by type including Comments, Shares and Likes. Numeric Totals and period over period Trend percentages are also included.