Explore Topic Insights
After you create a Topic, it begins gathering data so you can easily observe trends, uncover patterns and gauge emotional response with regards to particular keywords, hashtags, brands or industries.
This article will explore features associated with the Sprout Listeners product.
First, select the Topic you'd like to view by either clicking on its tile in the Listening home screen or selecting it from the list in the left navigation bar.
You can view Topic Insights for any Active or Archived Topic. Archived Topic data will only be available for the time period that Topic was active.
Navigating Topic Insights
Just like most of Sprout’s reports, Topic Insights are separated into sections with simple-to-digest information.
At any time, you can navigate 
> About these Insights to open a glossary that goes through each section and their corresponding metrics to better understand how they’re calculated.
In the same menu, you can Edit, Archive or Delete your Topic if you have the Manage profiles & permissions privilege.
Beside this menu, you'll see the selected timeframe. You can change the date range by selecting one of the preset options or by entering custom dates in the corresponding boxes for your desired range.
Note: Three days of data is pulled automatically when a Topic first becomes active. Recently created Topics can take roughly 3-5 minutes before any data is shown.
The Topic Insights screen of the Sprout Listeners product contains three tabs: Performance, Conversation and Demographics.
Performance
Topic Summary
This section gives you insight into message volume statistics, including Potential Impressions, Total Engagements and Engagements Per Message.
The chart in this section displays volume metrics over time. The table here includes numeric Totals along with period over period Trend percentages.
#SproutTip: Click on the chart to view all messages from a particular day.
Engagement
This section displays engagement metrics over time. The chart shows all Engagements broken down by type. Engagements can be broken down to Comments, Shares, Likes or any combination of the three.
The table in this view includes a bar chart that breaks down the data by type including Comments, Shares and Likes. Numeric Totals and period over period Trend percentages are also included.
Sentiment Summary
This section helps you identify the percentage of Positive, Negative or Unrated messages associated with your Topic. Click on any of these elements to view associated messages.
Conversation
Related Keywords & Hashtags
This section displays keywords and hashtags that are frequently mentioned with your Topic. Click on any keyword or hashtag to view the associated messages.
You can also sort keywords and hashtags by clicking All, Positive or Negative.
Demographics
Device Demographics
This section helps you identify what devices people are using to publish messages relevant to your Topic, first by Mobile vs. Web, then by Android vs. iOS.
Locations
This interactive map provides a high-level overview of where associated messages are being published. Reference the heat map to identify high-traffic regions and use the slider to zoom in and out. Clicking on a country will display the messages published there.
Underneath the map, you'll see the top countries and cities for your query.
