Explore Topic Insights
At any time, you can navigate > About these Insights to open a glossary that goes through each section and their corresponding metrics to better understand how they’re calculated.
In the same menu, you can Edit, Archive or Delete your Topic if you have the Manage profiles & permissions privilege.
Beside this menu, you'll see the selected timeframe. You can change the date range by selecting one of the preset options or by entering custom dates in the corresponding boxes for your desired range.
Note: Three days of data is pulled automatically when a Topic first becomes active. Recently created Topics can take roughly 3-5 minutes before any data is shown.
The Topic Insights screen of the Sprout Listeners product contains three tabs: Performance, Conversation and Demographics.
This section gives you insight into message volume statistics, including Potential Impressions, Total Engagements and Engagements Per Message.
The chart in this section displays volume metrics over time. The table here includes numeric Totals along with period over period Trend percentages.
This section displays engagement metrics over time. The chart shows all Engagements broken down by type. Engagements can be broken down to Comments, Shares, Likes or any combination of the three.
The table in this view includes a bar chart that breaks down the data by type including Comments, Shares and Likes. Numeric Totals and period over period Trend percentages are also included.