Explore Topic Insights
At any time, you can clickin the upper-right corner of the screen to open a glossary about the various sections and their corresponding metrics to better understand how they’re calculated.
At the bottom of the Right Bar, you'll be able to Edit, Archive or Delete your Topic (if you have Manage profiles & permissions enabled).
Near the upper-right corner, you'll see the currently selected timeframe. You can change the date range by either clicking one of the preset quick selections or by entering custom dates in the corresponding boxes for the start and end of your desired range.
Note: Three days of data is pulled automatically when a Topic first becomes active. Recently created Topics can take roughly 3-5 minutes before any data is shown.
The Topic Insights screen of the Sprout Listeners product contains three tabs. They are the Performance, Conversation and Demographics tabs.
This section gives you insights into message volume statistics, including Potential Reach, Total Engagements and Average Engagements Per Message.
The chart in this section displays volume metrics over time. The table here includes numeric Totals along with period over period Trend percentages.
This section displays engagement metrics over time. The chart shows all Engagements broken down by types. Engagements can be broken down to Replies, Shares, Likes or any combination of the three. Other selections include Comparison by Network, Comparison by Type and Total.
The table in this view includes a bar chart that breaks down the data by type including Replies, Shares and Likes. Numeric Totals and period over period Trend percentages are also included.