Twitter reporting overview

Sprout offers a suite of reporting tools to help you measure your Twitter performance. This overview provides context for metrics and reporting features in Twitter.

This article includes the following sections:

What metrics are available for Twitter?

Metrics for Twitter are available at the Post and Profile levels:

  • Profile metrics include backfill data from September 1, 2014, except for Audience Metrics which do not backfill. This data is updated daily.
  • Post metrics include backfill data from September 1, 2014. This data is updated daily.
  • This article includes more information about reporting data availability.

To learn more about organic vs. paid data in Reports, read this overview.

What reporting features are available for Twitter?

Sprout offers the following Reports specifically for Twitter:

Additionally, Twitter reporting and data are available in the following cross-network reports:

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